Blog
Technical insights and practical guides. No filler, no SEO-bait — just useful content from people who do this work every day.
Google Tag Gateway for Advertisers: First-Party Measurement Without the Limitations
Google tag gateway for advertisers lets you serve Google tags from your own domain, improving measurement durability and reducing third-party script blocking. Here's what it is, how to set it up, and how we've implemented it for clients without Cloudflare using server-side GTM.
Why Your Google Ads Conversion Data Is Lying to You
Most businesses are making decisions based on conversion data that's fundamentally broken. Here's why, and what you can do about it.
Server-Side Tracking: What It Is and Why You Need It
Client-side tracking is dying. Here's what server-side tracking actually means, how it works, and why it's becoming essential for any business that relies on digital marketing data.
Google Sheets GTIN Check Digit Validator – Simple App Script for Product Data Accuracy
A simple Google Apps Script that validates GTINs and calculates check digits directly inside Google Sheets — useful for cleaning product feeds before uploading to Google Merchant Center, Amazon, or other platforms.
Advanced Quality Score Tracker by Clicteq – Updated to use GAQL Google Ads Script
An updated version of the Clicteq Advanced Quality Score Tracker Google Ads script, rebuilt to use GAQL (Google Ads Query Language) for faster, more reliable keyword-level Quality Score tracking in Google Sheets.
Tracking HubSpot V4 Forms & Multi-Step Forms in GTM
How to track HubSpot V4 forms (new form editor) in Google Tag Manager, including multi-step form navigation events and extracting field values like email to the data layer.