Google Ads account audit. See where the money goes.
A senior-led review of your Google Ads account. 12 years of experience looking for what other agencies miss, delivered as a Loom walkthrough plus a written ranked action list.
Who this audit is for
Three situations where an independent audit pays for itself. Usually within the first week.
Spend is up, return isn't
Monthly budgets have climbed but ROAS hasn't moved with them. You can't tell if it's the market, the account, the tracking, or the agency running it.
You inherited a mess
New role, new client, or just switched agencies. The account has years of accumulated campaigns, conversion actions, and decisions nobody can explain.
You want a second opinion
Your current setup might be fine. Or it might be burning 30% of your budget on search terms you'd never approve. You want someone senior to tell you, honestly.
Every part of the account, looked at properly
Not a health check tool running for 30 seconds. A manual, senior review of the things that actually move performance.
Account structure review
Campaign types, ad groups, keyword match types, negative lists, and how the whole thing is organised. Red flags called out directly.
Search terms & wasted spend
Where your budget is actually going. Irrelevant queries, brand cannibalisation, and the PMax black box opened up as far as Google allows.
Bidding & budget pacing
Whether your bid strategies match your goals, whether budgets are capped in the wrong places, and whether Smart Bidding has enough conversion signal to work.
Conversion actions audit
Every conversion action reviewed. Duplicates, outdated values, wrong count settings, and whether they're actually wired into Ads correctly.
Creative and asset review
Responsive search ads, assets, sitelinks, and feed health (for Shopping and PMax). Quick wins flagged separately from bigger fixes.
Prioritised action list
Written doc ranking every finding by impact and effort. What to fix this week, what can wait, what to leave alone.
Typical agency audit vs. working with us
The typical agency audit
- Generic Google Ads health check tool output
- Three-page PDF with vague recommendations
- Audit is free if you sign a 12-month retainer
- Account rep who hasn't opened an editor in years
- No analysis of search terms or PMax performance
- Ends with a sales pitch, not an action plan
Working with us
- Manual review by a senior with 12 years in the account UI
- Written doc plus Loom walkthrough, yours to keep
- No retainer required, no contract, no sales pitch
- Same person who'd manage it is the one auditing
- Search term and PMax analysis included as standard
- Ends with a ranked action list you can implement
One fee. One deliverable. No retainer.
Delivered in 2 to 3 working days
- Full account structure and performance review
- Search term, PMax, and wasted spend analysis
- Written doc with every finding ranked by impact
- Loom walkthrough you can rewatch and share
- 30-minute follow-up call included
- No contract, no retainer, no sales pitch
From enquiry to delivery in under a week
Book the audit
Fill in the enquiry form. We'll send a short intake and an access request for your Google Ads account (read-only is fine).
We audit
Over 2 to 3 working days we review the account end-to-end. No junior involvement, Tom does the work.
Delivery
You get a written prioritised action list plus a Loom walkthrough explaining every finding and what to do about it.
Follow-up call
A 30-minute call to walk through the findings and answer questions. Whether you implement yourself, with your team, or bring us in is up to you.
Before you book
How is this different from your free audit?
The free audit is a 30-minute live call giving you a quick read on the obvious stuff. The paid audit is 2 to 3 days of focused work producing a written deliverable with a ranked action list. You can share it internally, implement against it, or use it to brief another agency. Different product, different depth.
Do I have to commit to management after?
No. This is a standalone deliverable. Most clients implement the findings themselves or with their in-house team. If you want us to take over management, we'll quote that separately based on your spend level.
What size accounts is this for?
Anything from £2k/month in spend up to £100k+/month. The audit scope is the same, the findings scale with the account. If you're spending under £2k/month the free audit is usually enough.
Can you audit Meta, TikTok, or LinkedIn too?
This audit is Google Ads only. We focus on what we're genuinely senior in rather than stretching into platforms we don't work in daily.
Know exactly what's working
£750, fixed fee, delivered inside a week. A ranked action list and a walkthrough video. Yours to keep.
Book the Audit