Consent Mode V2, correctly implemented.
Cookie banner, GTM configuration, and Consent Mode V2 signalling wired end-to-end. Verified, documented, fixed fee. So you stop bleeding Google Ads signal and finally meet compliance without guessing.
Three things most ecommerce sites get wrong
Consent Mode V2 looks like a compliance checkbox. Done badly, it is. Done well, it recovers a measurable amount of ad performance.
You're losing Google Ads signal
Without Consent Mode V2 set up correctly, Google stops receiving conversion data from users who decline cookies. Your Smart Bidding gets worse, your audiences shrink, and you don't notice until CPAs climb.
Your cookie banner isn't compliant
Most banners were built pre-CMv2 and never updated. They ask for consent but don't signal it to Google. You're carrying the compliance cost without any of the performance benefit.
Your dev team doesn't want to touch it
GTM, consent mode, data layers, default and updated consent states. This is specialist work. Most dev teams either won't take it on or will quote you for twice the time at half the outcome.
Everything you need, nothing you don't
A complete implementation, verified and documented. No ongoing lock-in, no per-month fees, no surprises.
Cookie banner implementation
Properly configured CMP with the right categories, default states, and re-prompt behaviour. Compliant with UK GDPR and EU ePrivacy without being intrusive.
Consent Mode V2 signalling
Default and updated consent states wired correctly through GTM to Google Ads, GA4, and any other consent-aware tags. Verified end-to-end.
GTM container configuration
Tags set to respect consent, triggers adjusted, and the data layer wired so consent states propagate correctly across page loads.
Modelled conversions enabled
Google's conversion modelling only works if CMv2 is signalling correctly. We set it up so you recover a measurable chunk of the conversions you'd otherwise lose.
Verification and testing
Every consent state tested: accept all, reject all, partial acceptance, re-visit. Tag Assistant screenshots and a written verification report.
Handover documentation
A written doc explaining what was set up, how it works, and what your team needs to know to maintain it. Not a black box.
Typical implementation vs. working with us
The typical implementation
- Installs a banner and calls it consent mode
- Doesn't actually signal consent to Google
- No verification, no testing, no documentation
- Leaves modelled conversions switched off
- Charges monthly for a one-off piece of work
- Breaks tracking and moves on
Working with us
- Banner plus Consent Mode V2 wired end-to-end
- Verified signalling to Google Ads and GA4
- Every consent state tested and screenshotted
- Modelled conversions enabled and checked
- Fixed fee, one-off, no ongoing lock-in
- Documentation so your team knows what we did
Two tiers. Fixed fee. No retainer.
Price depends on platform and complexity. We'll confirm which tier applies before you commit to anything.
Standard
For Shopify stores with a single region and standard theme.
1 to 2 weeks delivery
- Cookie banner implementation
- Consent Mode V2 signalling via GTM
- Google Ads & GA4 verified
- Modelled conversions enabled
- Verification report + screenshots
- Handover documentation
Complex
For BigCommerce, WooCommerce, bespoke builds, or multi-region sites.
1 to 2 weeks delivery
- Everything in Standard
- Custom platform integration
- Multi-region / multi-language support
- Checkout and cross-domain handling
- Meta CAPI consent alignment (optional)
- Team walkthrough call included
From enquiry to handover in two weeks
Enquiry & intake
Tell us your platform and current setup. We'll confirm scope and which tier applies (Shopify or bespoke/BigCommerce) within 24 hours.
Setup
We configure the banner, GTM container, and consent signalling. Usually 1 to 2 weeks from kickoff depending on your platform and approval cycles.
Verification
Every consent state tested and screenshotted. You get a written verification report showing the setup is firing correctly.
Handover
Documentation delivered, team walkthrough if needed. You own the setup. We're out of the way unless you want ongoing support.
Before you enquire
I already have a cookie banner, do I need this?
Probably yes. Most banners installed before 2024 don't actually implement Consent Mode V2 signalling, even if they ask for consent. We can check your current setup for free and confirm whether a re-implementation is worth the money. Usually it is.
What's the difference between the £1,500 and £2,500 tiers?
Shopify is £1,500 because the platform's checkout and theme structure make this relatively predictable. BigCommerce, WooCommerce, bespoke builds, and multi-region or multi-language sites are £2,500 because there's more integration work. If your setup is unusual we'll confirm the tier before you commit.
Do you use a specific CMP (cookie banner vendor)?
We work with Cookiebot, CookieHub, OneTrust, and can build a custom banner if needed. The right choice depends on your compliance requirements, design preferences, and budget. We'll recommend during intake.
Will this break my site or current tracking?
No. We verify the existing setup first, stage the new configuration, and test every consent state before going live. If anything breaks, we fix it as part of the engagement.
Do I need legal advice on consent?
We implement the technical side correctly. Your legal team or DPO should sign off on the wording and category definitions. We can share templates that most UK and EU ecommerce sites use as a starting point.
Stop losing Google Ads signal
Consent Mode V2 implemented properly, verified end-to-end, documented for your team. Fixed fee, no retainer.
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